Skills

I have taken on many different roles requiring a varying range of skill sets. Below are my areas of expertise within the product development lifecycle.

View My Resume

Problem Identification

I analyze and identify market problems along with existing and potential solutions.

  • Market Research
  • Customer Segmentation
  • Problem Statement
  • Competitive Analysis
  • Lean Canvas
  • Revenue Modeling
  • Traction Roadmap
  • Google Sheets
  • Excel

Customer Discovery

I talk with customers to understand their problems and pain points.

  • Surveys
  • Interviews
  • Focus Groups
  • Personas
  • Use Cases
  • Journey Mapping
  • SurveyMonkey
  • Keynote
  • Lucidchart
  • Smaply

Solution Ideation

I come up with ideas for solutions and create testable hypotheses.

  • Experiment Design
  • Success Criteria
  • Google Docs

Prototyping

I test hypotheses through high fidelity interactive coded and non-coded prototypes.

  • Design Sprints
  • Landing Pages
  • Vaporware
  • Prioritize Findings
  • Figma
  • Invision
  • Google Optimize
  • HTML/CSS/PHP

Visual Design

I use visual concepts and usability standards to guide engaging product experiences.

  • Wireframes
  • Information Architecture
  • User Flows
  • User Interface Design
  • User Experience Design
  • Design Patterns
  • Typography
  • Figma
  • Sketch
  • Photoshop

Technical Product Direction

I understand software development and the various trade-offs around resources and prioritization.

  • Agile Application Development
  • Engineering Management
  • Technical Architecture
  • Cloud Infrastructure
  • Javascript
  • HTML
  • CSS
  • MySQL
  • MongoDB
  • Express
  • React
  • Node.js
  • PHP
  • Ruby on Rails
  • Amazon Web Services

Minimum Viable Product

I use customer-driven and prevalidated features to drive an MVP.

  • User Stories
  • Feature Sets
  • Business Logic
  • Trello

Validation Testing

I look to iteratively optimize product engagement and customer satisfaction through continuous testing.

  • A/B Testing
  • Usability Testing
  • Customer Feedback & Interviews
  • Mixpanel
  • Amplitude
  • Google Analytics
  • Hotjar
  • FullStory

Product Planning

I manage product release schedules with customers, partners, and stakeholders through detailed planning and prioritization.

  • Roadmap
  • Prioritization
  • Stakeholder Collaboration
  • Key Performance Metrics
  • Communication & Messaging
  • Product Board
  • Aha!

Digital Marketing & Growth

I examine, test, and refine the full AARRR funnel to maximize conversions and retention.

  • Content Development
  • Paid Acquisition (AdWords, Facebook, Display)
  • Search Engine Optimization
  • Email Marketing
  • Conversion Optimization
  • Marketing Automation
  • Retention Marketing
  • Growth Experiments
  • WordPress
  • Ghost
  • iMovie
  • SEMrush
  • MailChimp
  • SendGrid
  • Google Analytics
  • Google Optimize
  • Drip
  • ActiveCampaign
  • Autopilot
  • Intercom

Business Operations

I manage processes, resources, and people.

  • Budget & Resource Allocation
  • Hiring
  • Mentoring
  • Team Development
  • Excel
  • Keynote